GDPR: Quick Guide for Marketers

What does Facebook’s new Newsfeed algorithm mean for you?

In a statement in January 2018, Facebook announced that its Newsfeed algorithm is in for a tectonic shift to favour more “meaningful interaction”. As brands and marketers discuss how this will affect brand visibility and advertising, here is our take on what the change means, and how to work around it:

Author – Team Inception

Categories: facebook, facebook advertising, facebook audience, newsfeed

Aligning Marketing Metrics With Goals

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I have often heard people say ‘Numbers scare me’, and wondered if it is because numbers always speak the truth! In today’s world of gadgets and data, there is no dearth of numbers; getting confused by them is pretty much inevitable. However, when used wisely, numbers are a treasure trove of insights that can guide you to your desired goal.

Author – Aarthi Srinath

Categories: digital marketing, content marketing, marketing, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Brand Engagement

 

Why is it necessary for brands to track engagement?

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Lead Generation

 Nearly 90% of the brands we speak to want more enquiries, more prospects, more form-fills, more leads... in a nutshell, everyone wants more RoI.

The lead generation process and campaigns—and hence the demands and metrics—are different for B2B and B2C brands.

Other factors that affect lead generation campaigns are the product category, product type and costs involved. Is it a TV that is bought once in 5 years, or a T-shirt that is bought multiple times a year? Is it a luxury item (like a handbag), a recurring purchase (like coffee) or a one-off novelty purchase (Star Wars drone, for instance)? How much does the product or service cost? Is it low-volume high margin or high-volume low-margin?

All these parameters impact the customer purchase journey, and hence the lead generation campaign.

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Brand Awareness

Blog Header .jpgBrand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI. 

Learn how to make content your primary B2B sales resource (5)-1.png

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, Inbound, B2B marketing, online advertising, marketing metrics, brand awareness, engagement

The Secret To Precision Targeting On Facebook

5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

Rebrand. Refresh. Recharge.

We are excited to share our refreshed logo and the thought behind it.


Inception took life in early 2011. Our logo was about representing movement and the interconnected nature of marketing. As the years rolled by, we started noticing the nuanced changes in our work that kept us relevant and ahead of the curve as marketers - the contemporary context, the evolution of marketing technology, the digital impact and many more. In the recent year or two, the most deeply felt challenges have been related to Digital. The only thing constant in the world of digital is change - which makes it imperative that we constant re-skill and reinvent ourselves to stay relevant.

And hence Inception Digital - to bring a laser focus to Digital Marketing, as a skill, as a service and as a job. It is meant to highlight the specialised skilsets, talent and resources that we are constantly investing in to direct best-in-class digital marketing solutions for our clients.

Categories: digital marketing, social media marketing, emailer marketing, content marketing, marketing consulting, marketing services, branding

Make Content Your Primary B2B Sales Resource

Of course, you know that content is a great way to express your brand. That’s why this article is NOT about that! Instead, let's focus on how to make content work for your demand generation - as a way to generate leads and increase revenue for your business.

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