5 Tips to Engage on Social Media

Facebook vs Instagram - Which one's for you?

Warning : Imminently shareable and based on many years of marketing experience!

Author – Roshini John

Categories: Social Media

Customer Lessons From The High Of Fitness

Employer Branding - Get Equipped and Reap the Benefits

In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness. 

Author – Kriti Mukherjee

Categories: thought leadership, Strategising, employer branding, brand awareness

The Importance of Employer Branding

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.

Author – Kriti Mukherjee

Categories: thought leadership, Strategising, employer branding, brand awareness

How we got 3X more LEADS for a Leading Educational Institution

One of India’s leading educational engineering institutions that offer courses in emerging technology areas wanted to generate leads for their 6-month post-graduate diploma course in Business Analytics & Data Science.    The course is targeted at working professionals and engineering students.  Their PR and advertising efforts were not proving effective, and they wanted to test out digital marketing for the same. 
Author – Aarthi Srinath

Categories: marketing metrics, audience targeting, Inbound, lead generation, ROI Marketing, New Age Marketing, Marketing Campaigns

GDPR: Quick Guide for Marketers

What does Facebook’s new Newsfeed algorithm mean for you?

In a statement in January 2018, Facebook announced that its Newsfeed algorithm is in for a tectonic shift to favour more “meaningful interaction”. As brands and marketers discuss how this will affect brand visibility and advertising, here is our take on what the change means, and how to work around it:

Author – Team Inception

Categories: facebook audience, facebook advertising, facebook, newsfeed

Aligning Marketing Metrics With Goals

Blog Header .jpg


I have often heard people say ‘Numbers scare me’, and wondered if it is because numbers always speak the truth! In today’s world of gadgets and data, there is no dearth of numbers; getting confused by them is pretty much inevitable. However, when used wisely, numbers are a treasure trove of insights that can guide you to your desired goal.

Author – Aarthi Srinath

Categories: online advertising, B2B marketing, lead generation, marketing metrics, ROI Marketing, Inbound, Marketing Tools, marketing, content marketing, digital marketing

Marketing Metrics To Track Brand Engagement


Why is it necessary for brands to track engagement?

Author – Aarthi Srinath

Categories: marketing metrics, online advertising, B2B marketing, Inbound, ROI Marketing, Marketing Partner, Marketing Tools, Marketing, lead generation



see all