The popularity of listicles

How often have you come across content screaming at you from your social media platform, offering up “10 places you have to see before you turn thirty” or “10 reasons why Leonardo di Caprio must win an Oscar”? The range of these new age content gimmicks is as varied as “12 uses for chalk that you never knew about” and “20 different cheeses you should try in your lifetime.” (See what we did there?)

Author – Team Inception

Categories: Inception, Listicle, Marketing, Social Media

Case Study: Coca Cola - Open Happiness through Music

What is Coke Studio all about?
Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The repertoire of musical mixes brought together Carnatic, Hindustani, Sufi music on the one hand, with pop, funk, jazz and rock. The end result was a cumulative range of songs that were curated on YouTube and shared via social media. As a brand, Coca Cola has pivoted around the exuberance of young age, that constantly engaged with music and it was this passion for music that became the central campaign idea. By partnering with MTV, a leading youth platform, they were targeting the right audience mix.

Author – Team Inception

Categories: Coke Studio, Case Study, Coca Cola, Social Media, Uncategorized

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Case Study: The Red Elephant Foundation - MyWorld / Post 2015 Agenda

Social Media has the power to change how civil society participates and influences causes and issues they deeply care about.

Author – Team Inception

Categories: Inception Business Services, Inception Day, Case Study, Social Media, Uncategorized

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