Leveraging Brand Platforms & Associations for your Brand Communication

Ever noticed the brand of laptop or smart phone someone uses and extended the brand image in your perception of the person? Maybe seen someone wear or carry a specific brand of shoes or bag and instinctively associated brand traits with the person? If you have never, well...you are clearly an exception!

Author – Team Inception

Categories: Brand Association, Brand Image and Traits, Brand persona, brand platform, Brand Platforms, Brand positioning, Cross promotion, Marketing, marketing, Marketing Campaigns, Product Placement, Social Media

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