Team Inception

Aarthi Srinath & Mangala Ramamurthy. Aarthi: Marketing. Inception. Reading. Inception. Fitness & Cycling. Inception. Repeat *15 years. Mangala Marketer. Communication Specialist. Former Journalist. Foodie & Movie Buff. Doting Mom

Recent Posts

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance.

Author – Team Inception

Categories: digital marketing, content marketing, CMO, Inception, Inception Business Services, Marketing, Target, better insights, Case Study, communication, Content, customer satisfaction, Importance of Marketing, Marketing Partner, ROI Marketing, Social Media, target market, Thinking, Uncategorized

Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’.

Author – Team Inception

Categories: marketing consulting, Marketing Consultant, Turnkey Projects, Boutique Brands, Case Study, Cult Brands, Marketing Partner

Digital Marketing - The Garmin for Marketers

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the incredible power of the personal brand.

Author – Team Inception

Categories: branding, Inception, Marketing, People, Perspective, Visible expertise, better insights, Business, Ideas for business, Importance of Marketing, Personal Branding, Strategising, Thinking, thought leadership

Leveraging Brand Platforms & Associations for your Brand Communication

Ever noticed the brand of laptop or smart phone someone uses and extended the brand image in your perception of the person? Maybe seen someone wear or carry a specific brand of shoes or bag and instinctively associated brand traits with the person? If you have never, well...you are clearly an exception!

Author – Team Inception

Categories: Brand persona, brand platform, Brand Platforms, Marketing, Marketing Campaigns, Product Placement, Brand Association, Brand Image and Traits, Brand positioning, Cross promotion, marketing, Social Media

From my iPad - apps that make life easier for Marketers-on-the-go

Author – Team Inception

Categories: Uncategorized

5 Hacks to Improve ROI on Facebook Spends

For businesses that have invested in social media, there is a strong need to understand and improve the return on investment (ROI). As marketers, we spend a fair bit of time on this subject and we believe that ROI is an important aspect while making decisions about incremental spends on social media. While ROI considerations differ for every business- based on business stage, specific linked sales goals, current phase of digital marketing and stage of social media adoption, here are some quick hacks that can boost your ROI from Facebook, still the largest social media platform used by brands. This list is broadly based on our experience across multiple client brands,both B2B and B2C.

Author – Team Inception

Categories: Uncategorized

5 Key Email Metrics You Need to Start Tracking

Author – Team Inception

Categories: Uncategorized

Social Media for Brands - How do you decide

Marketing online might conjure up images of building a presence across multiple platforms. With everyone and their neighbour getting online, there is a lot of emphasis on finding a way to stand out in the crowd. But, this shouldn’t be the sole factor in motivating a brand to build its presence on every imaginable social media platform. A digital presence for the sake of it comes across to the recipients of the branding information on these platforms, as being a product of disinterested effort on part of the brand itself. This might wind up being counter-productive to the brand image.

Author – Team Inception

Categories: Uncategorized

Case Study: MakeMyTrip - Empowering the Indian Traveller

What’s the campaign all about?

Author – Team Inception

Categories: Uncategorized

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