Marketing Metrics To Track Lead Generation

 Nearly 90% of the brands we speak to want more enquiries, more prospects, more form-fills, more leads... in a nutshell, everyone wants more RoI.

The lead generation process and campaigns—and hence the demands and metrics—are different for B2B and B2C brands.

Other factors that affect lead generation campaigns are the product category, product type and costs involved. Is it a TV that is bought once in 5 years, or a T-shirt that is bought multiple times a year? Is it a luxury item (like a handbag), a recurring purchase (like coffee) or a one-off novelty purchase (Star Wars drone, for instance)? How much does the product or service cost? Is it low-volume high margin or high-volume low-margin?

All these parameters impact the customer purchase journey, and hence the lead generation campaign.

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Brand Awareness

Blog Header .jpgBrand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI. 

Learn how to make content your primary B2B sales resource (5)-1.png

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, Inbound, B2B marketing, online advertising, marketing metrics, brand awareness, engagement

The Secret To Precision Targeting On Facebook

5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

Rebrand. Refresh. Recharge.

We are excited to share our refreshed logo and the thought behind it.

Inception took life in early 2011. Our logo was about representing movement and the interconnected nature of marketing. As the years rolled by, we started noticing the nuanced changes in our work that kept us relevant and ahead of the curve as marketers - the contemporary context, the evolution of marketing technology, the digital impact and many more. In the recent year or two, the most deeply felt challenges have been related to Digital. The only thing constant in the world of digital is change - which makes it imperative that we constant re-skill and reinvent ourselves to stay relevant.

And hence Inception Digital - to bring a laser focus to Digital Marketing, as a skill, as a service and as a job. It is meant to highlight the specialised skilsets, talent and resources that we are constantly investing in to direct best-in-class digital marketing solutions for our clients.

Categories: digital marketing, social media marketing, emailer marketing, content marketing, marketing consulting, marketing services, branding

Make Content Your Primary B2B Sales Resource

Of course, you know that content is a great way to express your brand. That’s why this article is NOT about that! Instead, let's focus on how to make content work for your demand generation - as a way to generate leads and increase revenue for your business.

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance.

Author – Team Inception

Categories: digital marketing, content marketing, CMO, Inception, Inception Business Services, Marketing, Target, better insights, Case Study, communication, Content, customer satisfaction, Importance of Marketing, Marketing Partner, ROI Marketing, Social Media, target market, Thinking, Uncategorized

Sample - How To Post

Author – Sample HubSpot User

Categories: Insider

Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’.

Author – Team Inception

Categories: marketing consulting, Marketing Consultant, Turnkey Projects, Boutique Brands, Case Study, Cult Brands, Marketing Partner

Digital Marketing - The Garmin for Marketers



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