From my iPad - apps that make life easier for Marketers-on-the-go

Author – Team Inception

Categories: Uncategorized

5 Hacks to Improve ROI on Facebook Spends

For businesses that have invested in social media, there is a strong need to understand and improve the return on investment (ROI). As marketers, we spend a fair bit of time on this subject and we believe that ROI is an important aspect while making decisions about incremental spends on social media. While ROI considerations differ for every business- based on business stage, specific linked sales goals, current phase of digital marketing and stage of social media adoption, here are some quick hacks that can boost your ROI from Facebook, still the largest social media platform used by brands. This list is broadly based on our experience across multiple client brands,both B2B and B2C.

Author – Team Inception

Categories: Uncategorized

5 Key Email Metrics You Need to Start Tracking

Author – Team Inception

Categories: Uncategorized

Social Media for Brands - How do you decide

Marketing online might conjure up images of building a presence across multiple platforms. With everyone and their neighbour getting online, there is a lot of emphasis on finding a way to stand out in the crowd. But, this shouldn’t be the sole factor in motivating a brand to build its presence on every imaginable social media platform. A digital presence for the sake of it comes across to the recipients of the branding information on these platforms, as being a product of disinterested effort on part of the brand itself. This might wind up being counter-productive to the brand image.

Author – Team Inception

Categories: Uncategorized

Case Study: MakeMyTrip - Empowering the Indian Traveller

What’s the campaign all about?

Author – Team Inception

Categories: Uncategorized

There's nothing FREE about it. That's BASIC.

If you’re here with hazy to vague knowledge on the Free Basics debate, let’s start by jogging your memory on what Net Neutrality is by directing you to our earlier post on the topic. The significantly hyped up Free Basics programme from Facebook has run into quite a bit of trouble, particularly around those who believe firmly in entrenched values of free and open access internet in India, replete with equality.

Author – Team Inception

Categories: Free Basics, Uncategorized

Case Study: Urban Ladder - Beautiful Homes start here

In a short span of four years, many of us in India have latched on to online shopping for home décor and furniture. The birth and growth of Urban Ladder is intertwined with this change. Offering everything from accessories to full-fledged practical pieces of furniture directly up to the customer’s doorstep, Urban Ladder has redefined the experience that furniture shopping is, in itself. While being one of the first movers in the process of shifting the spotlight on furniture shopping from the offline market space to the online market space, Urban Ladder captured a significant segment of the market through its focused marketing efforts.

Author – Team Inception

Categories: Uncategorized

The popularity of listicles

How often have you come across content screaming at you from your social media platform, offering up “10 places you have to see before you turn thirty” or “10 reasons why Leonardo di Caprio must win an Oscar”? The range of these new age content gimmicks is as varied as “12 uses for chalk that you never knew about” and “20 different cheeses you should try in your lifetime.” (See what we did there?)

Author – Team Inception

Categories: Inception, Listicle, Marketing, Social Media

Case Study: Coca Cola - Open Happiness through Music

What is Coke Studio all about?
Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The repertoire of musical mixes brought together Carnatic, Hindustani, Sufi music on the one hand, with pop, funk, jazz and rock. The end result was a cumulative range of songs that were curated on YouTube and shared via social media. As a brand, Coca Cola has pivoted around the exuberance of young age, that constantly engaged with music and it was this passion for music that became the central campaign idea. By partnering with MTV, a leading youth platform, they were targeting the right audience mix.

Author – Team Inception

Categories: Coke Studio, Case Study, Coca Cola, Social Media, Uncategorized

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