Marketing Metrics To Track Brand Awareness

Blog Header .jpgBrand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI. 

Learn how to make content your primary B2B sales resource (5)-1.png

Author – Aarthi Srinath

Categories: marketing metrics, online advertising, B2B marketing, Inbound, ROI Marketing, Marketing Partner, Marketing Tools, Marketing, engagement, brand awareness

The Secret To Precision Targeting On Facebook

5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

Rebrand. Refresh. Recharge.

We are excited to share our refreshed logo and the thought behind it.


Inception took life in early 2011. Our logo was about representing movement and the interconnected nature of marketing. As the years rolled by, we started noticing the nuanced changes in our work that kept us relevant and ahead of the curve as marketers - the contemporary context, the evolution of marketing technology, the digital impact and many more. In the recent year or two, the most deeply felt challenges have been related to Digital. The only thing constant in the world of digital is change - which makes it imperative that we constant re-skill and reinvent ourselves to stay relevant.

And hence Inception Digital - to bring a laser focus to Digital Marketing, as a skill, as a service and as a job. It is meant to highlight the specialised skilsets, talent and resources that we are constantly investing in to direct best-in-class digital marketing solutions for our clients.

Categories: digital marketing, marketing consulting, marketing services, social media marketing, emailer marketing, content marketing, branding

Make Content Your Primary B2B Sales Resource

Of course, you know that content is a great way to express your brand. That’s why this article is NOT about that! Instead, let's focus on how to make content work for your demand generation - as a way to generate leads and increase revenue for your business.

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance.

Author – Team Inception

Categories: better insights, Case Study, CMO, communication, Content, content marketing, customer satisfaction, digital marketing, Importance of Marketing, Inception, Inception Business Services, Marketing, Marketing Partner, ROI Marketing, Social Media, Target, target market, Thinking, Uncategorized

Sample - How To Post

Author – Sample HubSpot User

Categories: Insider

Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’.

Author – Team Inception

Categories: Boutique Brands, Case Study, Cult Brands, Marketing Consultant, marketing consulting, Marketing Partner, Turnkey Projects

Digital Marketing - The Garmin for Marketers

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the incredible power of the personal brand.

Author – Team Inception

Categories: better insights, branding, Business, Ideas for business, Importance of Marketing, Inception, Marketing, People, Personal Branding, Perspective, Strategising, Thinking, thought leadership, Visible expertise

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