Marketing Metrics To Track Brand Awareness

Blog Header .jpgBrand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI. 

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Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, Inbound, B2B marketing, online advertising, marketing metrics, brand awareness, engagement



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