In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness.
- September 14, 2018
- Kriti Mukherjee
Categories: thought leadership, Strategising, employer branding, brand awareness
- August 31, 2018
- Kriti Mukherjee
What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.
Categories: thought leadership, Strategising, employer branding, brand awareness
- January 20, 2018
- Aarthi Srinath
Brand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI.
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Categories: marketing metrics, online advertising, B2B marketing, Inbound, ROI Marketing, Marketing Partner, Marketing Tools, Marketing, engagement, brand awareness
