Employer Branding - Get Equipped and Reap the Benefits

In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness. 

Author – Kriti Mukherjee

Categories: Strategising, thought leadership, brand awareness, employer branding

The Importance of Employer Branding

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.

Author – Kriti Mukherjee

Categories: Strategising, thought leadership, brand awareness, employer branding

Marketing Metrics To Track Brand Awareness

Blog Header .jpgBrand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI. 

Learn how to make content your primary B2B sales resource (5)-1.png

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, Inbound, B2B marketing, online advertising, marketing metrics, brand awareness, engagement

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