5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance.

Author – Team Inception

Categories: digital marketing, content marketing, CMO, Inception, Inception Business Services, Marketing, Target, better insights, Case Study, communication, Content, customer satisfaction, Importance of Marketing, Marketing Partner, ROI Marketing, Social Media, target market, Thinking, Uncategorized

Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’.

Author – Team Inception

Categories: marketing consulting, Marketing Consultant, Turnkey Projects, Boutique Brands, Case Study, Cult Brands, Marketing Partner

Case Study: Coca Cola - Open Happiness through Music

What is Coke Studio all about?
Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The repertoire of musical mixes brought together Carnatic, Hindustani, Sufi music on the one hand, with pop, funk, jazz and rock. The end result was a cumulative range of songs that were curated on YouTube and shared via social media. As a brand, Coca Cola has pivoted around the exuberance of young age, that constantly engaged with music and it was this passion for music that became the central campaign idea. By partnering with MTV, a leading youth platform, they were targeting the right audience mix.

Author – Team Inception

Categories: Coke Studio, Case Study, Coca Cola, Social Media, Uncategorized

Case Study: The Red Elephant Foundation - MyWorld / Post 2015 Agenda

Social Media has the power to change how civil society participates and influences causes and issues they deeply care about.

Author – Team Inception

Categories: Inception Business Services, Inception Day, Case Study, Social Media, Uncategorized

Case Study: Magzter - Changing how the world read.

When the internet revolutionized reading habits globally, it undoubtedly shrank space and attention spans for print magazines and newspapers. And yet, there was a small segment of people trying to wed their interests in the old media platform with the opportunities and possibilities created by new technological trends. One such successful venture is Magzter, a new age digital magazine store that has brought the two platforms together in a fantastic union of sorts.

Author – Team Inception

Categories: 4P's of Marketing, Inception, Case Study, Importance of Marketing, Marketing with fewer people

Case Study: Paper Boat - Quenching thirst by rekindling memories

What was the campaign about?
Paper Boat is a brand of traditional Indian juices and drinks by Hector Beverages. What caught our key about this young, vibrant brand is the emotional connect it has made with consumers in a short span of time. Not an easy task, given the large budgets of some alternate / competitor brands. In terms of new age marketing, we find Paper Boat has trumped in their use of story-telling to create engaging content that has not just built brand awareness but a special kind of emotional connect and loyalty with its target audience. What we find works well in this brand is that the Paper Boat stories spring from the very essence of the brand and its philosophy.

Author – Team Inception

Categories: Inception Business Services, Inception Day, Marketing, Case Study, Uncategorized

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