Digital Marketing - The Garmin for Marketers

Facebook Algorithm Change - What it really means

In early February we shared with you a list of Dos for you to get Facebook-ready. Around then, some of the revised guidelines for Brand/ Business pages on Facebook (announced in Nov2014) came into effect. These changes do affect the way users get to see ‘Brand Content’ on their Newsfeed. As marketers, we have been able to adapt to these changes and ensure brand pages we manage still get the best visibility and engagement they need. In this blog, we let you in on what’s changed.

Author – Team Inception

Categories: Inception, Digital media, facebook, marketing, Social Media

Brand Platforms -In the Era of Social Media

WHAT SOMEONE MEANS WHEN THEY SAY, “I WANT A NEW WEBSITE”?

I am sure many of us have woken up one fine morning and felt, I am not looking right! Perhaps a dire change of wardrobe is needed, maybe a new haircut, maybe it’s the glasses that need changing or could be a great tattoo. A need for personality change or improvement applies not just to people, but to businesses too!

Author – Team Inception

Categories: Inception, Inception Business Services, Marketing, Business, communication, Digital media, Importance of Marketing, marketing, Thinking, website

Is your marketing segmenting, listening & responding fast enough to customers’ evolving needs?

Happy to share a Guest blog by Sarajit Jha - on a topic that truly resonates with us. As marketers, we urge businesses to understand their customer segments better. Whether you're shaping up your value proposition or drawing buyer personas or chalking out communication / messaging strategies - the very foundation of all that is what segmenting is about. We loved this blog and wanted to share it with you here, with the permission of its author - Sarajit Jha.

Author – Team Inception

Categories: Inception, Sarajit, Digital media, marketing, Social Media, Uncategorized

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