Employer Branding - Get Equipped and Reap the Benefits

In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness. 

Author – Kriti Mukherjee

Categories: thought leadership, Strategising, employer branding, brand awareness

The Importance of Employer Branding

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.

Author – Kriti Mukherjee

Categories: thought leadership, Strategising, employer branding, brand awareness

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