Aligning Marketing Metrics With Goals

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I have often heard people say ‘Numbers scare me’, and wondered if it is because numbers always speak the truth! In today’s world of gadgets and data, there is no dearth of numbers; getting confused by them is pretty much inevitable. However, when used wisely, numbers are a treasure trove of insights that can guide you to your desired goal.

Author – Aarthi Srinath

Categories: digital marketing, content marketing, marketing, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Brand Engagement

 

Why is it necessary for brands to track engagement?

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

Marketing Metrics To Track Lead Generation

 Nearly 90% of the brands we speak to want more enquiries, more prospects, more form-fills, more leads... in a nutshell, everyone wants more RoI.

The lead generation process and campaigns—and hence the demands and metrics—are different for B2B and B2C brands.

Other factors that affect lead generation campaigns are the product category, product type and costs involved. Is it a TV that is bought once in 5 years, or a T-shirt that is bought multiple times a year? Is it a luxury item (like a handbag), a recurring purchase (like coffee) or a one-off novelty purchase (Star Wars drone, for instance)? How much does the product or service cost? Is it low-volume high margin or high-volume low-margin?

All these parameters impact the customer purchase journey, and hence the lead generation campaign.

Author – Aarthi Srinath

Categories: Marketing, Marketing Partner, Marketing Tools, ROI Marketing, lead generation, Inbound, B2B marketing, online advertising, marketing metrics

5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

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