5 Ways To Convert Your Case Studies Into A Lead-Generating Arsenal

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance.

Author – Team Inception

Categories: digital marketing, content marketing, CMO, Inception, Inception Business Services, Marketing, Target, better insights, Case Study, communication, Content, customer satisfaction, Importance of Marketing, Marketing Partner, ROI Marketing, Social Media, target market, Thinking, Uncategorized

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the incredible power of the personal brand.

Author – Team Inception

Categories: branding, Inception, Marketing, People, Perspective, Visible expertise, better insights, Business, Ideas for business, Importance of Marketing, Personal Branding, Strategising, Thinking, thought leadership

Leveraging Brand Platforms & Associations for your Brand Communication

Ever noticed the brand of laptop or smart phone someone uses and extended the brand image in your perception of the person? Maybe seen someone wear or carry a specific brand of shoes or bag and instinctively associated brand traits with the person? If you have never, well...you are clearly an exception!

Author – Team Inception

Categories: Brand persona, brand platform, Brand Platforms, Marketing, Marketing Campaigns, Product Placement, Brand Association, Brand Image and Traits, Brand positioning, Cross promotion, marketing, Social Media

The popularity of listicles

How often have you come across content screaming at you from your social media platform, offering up “10 places you have to see before you turn thirty” or “10 reasons why Leonardo di Caprio must win an Oscar”? The range of these new age content gimmicks is as varied as “12 uses for chalk that you never knew about” and “20 different cheeses you should try in your lifetime.” (See what we did there?)

Author – Team Inception

Categories: Inception, Listicle, Marketing, Social Media

Content in full form

Digital Media Campaigns and Movies

Did you change your profile picture to include the light saber? Regardless of whether one has seen the original installments of Star Wars or not, today, the world has so ubiquitously come to know of the film – even millennials born way after the movies released – thanks to a clever digital media campaign. From Google to Facebook, Star Wars was a pretty interesting way to wed the internet with the intergalactic. But if you’re thinking theirs was the only marketing mix that included the digital media for the world of films, think again.

Author – Team Inception

Categories: CMO, Inception, Inception Business Services, Marketing, Movies, Star Wars, The Hunger Games, communication, Importance of Marketing, innovation, Men in Black, Social Media, Uncategorized

Case Study: Paper Boat - Quenching thirst by rekindling memories

What was the campaign about?
Paper Boat is a brand of traditional Indian juices and drinks by Hector Beverages. What caught our key about this young, vibrant brand is the emotional connect it has made with consumers in a short span of time. Not an easy task, given the large budgets of some alternate / competitor brands. In terms of new age marketing, we find Paper Boat has trumped in their use of story-telling to create engaging content that has not just built brand awareness but a special kind of emotional connect and loyalty with its target audience. What we find works well in this brand is that the Paper Boat stories spring from the very essence of the brand and its philosophy.

Author – Team Inception

Categories: Inception Business Services, Inception Day, Marketing, Case Study, Uncategorized

Brand Platforms – Some Indian Examples

In an earlier post, we explained how we believe Brand Platforms can be leveraged in the era of social media. In this post, we share specific examples of Brand Platforms, which have worked very well in India and have captured public imagination in recent times.

Author – Team Inception

Categories: CMO, Inception Business Services, Inception Day, Marketing, BrandPlatform, communication, Ideas for business, Importance of Marketing, Social Media, target market

Crowdsourcing

7.3 billion is the approximate population of our globe. Facebook, as per the latest stats, has 1.3 billion registered users (and Facebook is banned in China!). One sixth of the world’s population is hungrily consuming, sharing, interacting and discarding content on the Internet. We are all talking about ourselves, our families, our loved ones, sharing our thoughts, emotions, ideas, actions and simply our day to day lives with the hundreds and sometimes thousands of “friends” that we have (accumulated) on social networking platforms.

Author – Team Inception

Categories: Marketing, Product photography, brand, Content, crowdsourcing, facebook. twitter, marketing, Social Media

Search

Categories

see all