How we got 3X more LEADS for a Leading Educational Institution

One of India’s leading educational engineering institutions that offer courses in emerging technology areas wanted to generate leads for their 6-month post-graduate diploma course in Business Analytics & Data Science.    The course is targeted at working professionals and engineering students.  Their PR and advertising efforts were not proving effective, and they wanted to test out digital marketing for the same. 
Author – Aarthi Srinath

Categories: Marketing Campaigns, New Age Marketing, ROI Marketing, lead generation, Inbound, audience targeting, marketing metrics

Leveraging Brand Platforms & Associations for your Brand Communication

Ever noticed the brand of laptop or smart phone someone uses and extended the brand image in your perception of the person? Maybe seen someone wear or carry a specific brand of shoes or bag and instinctively associated brand traits with the person? If you have never, well...you are clearly an exception!

Author – Team Inception

Categories: Brand persona, brand platform, Brand Platforms, Marketing, Marketing Campaigns, Product Placement, Brand Association, Brand Image and Traits, Brand positioning, Cross promotion, marketing, Social Media

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