Rebrand. Refresh. Recharge.

We are excited to share our refreshed logo and the thought behind it.


Inception took life in early 2011. Our logo was about representing movement and the interconnected nature of marketing. As the years rolled by, we started noticing the nuanced changes in our work that kept us relevant and ahead of the curve as marketers - the contemporary context, the evolution of marketing technology, the digital impact and many more. In the recent year or two, the most deeply felt challenges have been related to Digital. The only thing constant in the world of digital is change - which makes it imperative that we constant re-skill and reinvent ourselves to stay relevant.

And hence Inception Digital - to bring a laser focus to Digital Marketing, as a skill, as a service and as a job. It is meant to highlight the specialised skilsets, talent and resources that we are constantly investing in to direct best-in-class digital marketing solutions for our clients.

Categories: digital marketing, social media marketing, emailer marketing, content marketing, marketing consulting, marketing services, branding

Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’.

Author – Team Inception

Categories: marketing consulting, Marketing Consultant, Turnkey Projects, Boutique Brands, Case Study, Cult Brands, Marketing Partner

Digital Marketing - The Garmin for Marketers

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