The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the incredible power of the personal brand.

Author – Team Inception

Categories: branding, Inception, Marketing, People, Perspective, Visible expertise, better insights, Business, Ideas for business, Importance of Marketing, Personal Branding, Strategising, Thinking, thought leadership

How to do “more” Marketing with fewer people

“I wish I had more time and more money” – this is something we eternally hear entrepreneurs and business heads saying a lot! If you are one of these people, be assured that help is at hand. Read on to know how to get more hands and brains to work for your business, allowing you to do and get more done.

With reference to marketing initiatives, many businesses still shy away from taking the first step. Some of the successful businesses say they have got thus far on the engine of great sales, so why waste precious time on Marketing. Some others definitely want to get their marketing function working better but are intimidated by the idea of hiring, managing and directing a team of marketers. Some others still are simply daunted by the thought of increased investment in marketing, without knowing when or how it will start paying back some ROI.

We have numerous instances of clients who have held back from rolling out even basic, cost-effective marketing initiatives  - such as email newsletters or social media presence. Why? Simply because they don’t know how to get started or how to sustain the effort, when it completely depends on their own time/availability.

We, at Inception, do understand this hesitation. We understand that when you build a brand and business with painstaking effort, you don’t want sporadic attempts at your marketing effort to confuse your target audience. If one had unlimited resources and expandable managerial bandwidth, perhaps it is possible to hire the best marketing talent and also put in required time to get things moving the way one wants. But buckling under resources constraints, we see businesses that let the status quo remain.

Hear it from us here - why you don’t have to let it go at that!

The comforting truth is that today, given the spurt in new ways of collaboration and interesting ways to outsource work, you don’t need huge budgets or a fancy marketing team to get your marketing initiatives see the light of day.

Freelancer, ODesk and Elance are some places where you can find efficient and effective freelancers to take over many parts of your marketing execution. Just be mindful and  pick someone who has a credible track record of completed work on the portal and also who understands/belongs to a similar diaspora as your business or target market.

Another relatively recent trend is to hire an entire marketing team on an outsourced basis. At IBS, we offer growing businesses an option to hire us as their marketing teams. We take on multiple marketing projects or even very specific marketing activities to help diffuse the bandwidth clogging faced by business owners. We bring not just specific individuals who will think, plan and execute a client’s marketing function but a team of enthusiastic marketers to back them up and handle the every day nuts and bolts work that goes into marketing.

Talking to us at Inception will get you not just an “agency” but a Marketing Ally - who works with you to set your marketing goals, helps you figure out what kind of email marketing would work for you, how your social media pages could be used better and not just that – what is your overall budget for getting everything done. Early on, we figured that growing businesses have a limited pocket and whether they are paying our fees, the email marketing software cost or FB ads  - the money all needs to come from the same place. Which is why, we come to every client with a CMO mindset. Our first job is to translate what you say you need from Marketing into specific areas of work that are best likely to deliver those results. And then see what are the best ways to do so within your overall budget.

Are you still finding excuses to not spend time on your marketing? Start somewhere simple - like email marketing or blog & content or social media. Now you know, where to find the right kind of help :-)
           

About the Author:  
Pavithra is Founder & Partner at Inception Business Services. A Marketing & Management professional with a keen interest in people and passion for ideas, Pavithra moved from being a Banker & Wealth Management professional to entrepreneur. Working with start ups, Brand management, Customer engagement, Content creation and Coaching/Training are areas of work that most excite her. She is a multi-tasking entrepreneur, mother of a 4 year old and wife of a businessman. Mail her at pavithra at inception.net.in
Author – Team Inception

Categories: Inception Business Services, Marketing, Work, Customer Service, Importance of Marketing, innovation, Marketing with fewer people, Outsourced Marketing, Strategising

Who needs a CMO

Being a Consulting & Outsourced Marketing firm, we at IBS get to meet business owners with varying sizes and types of businesses - from bootstrapped start-ups to profit-making mid-sized companies and even the large companies. One of our key observations is that, no matter what the scale of the business, marketing as a function and area does not always get the required attention.

This is not just the case for new age/digital marketing areas like social media or inbound marketing, but this issue spans across time spent in basic marketing thinking like brand positioning, value proposition to creation and deployment of marketing collaterals and communication.

The comforting truth is that today, given the spurt in new ways of working and collaboration, interesting ways to outsource work and available options, one does not always need huge budgets or a fancy marketing team to make all of this happen. To flip the question of this very blog's title - perhaps we should really ask “Who doesn't need a CMO?”

A CMO typically supports the Business Owner/ CEO by thinking, planning, strategising, executing and recalibrating the various aspects of the organisation’s marketing. She would help prioritise spends, research and understand the customer needs and help translate the business vision into an actionable marketing plan. She would add the tools needed in the organization’s marketing arsenal, choose the best vendors to work with and manage the results one wants from Marketing for the business.

So why don’t many organisations have a CMO yet? High hiring costs, requirement to spend time in on-boarding the CMO, lack of a basic team to support the CMO in her execution, or maybe it is not a full time requirement right now, the reasons could be many.

For such organisations, working with a shared or outsourced CMO-on-hire is a great solution at the current life stage. By doing so, they can:

  1. Get access to this kind of talent at a portion of the cost
  2. Get access to a full-fledged team of marketers without having to invest in the people or infrastructure
  3. Begin with the end in mind - get a sense of metrics, what to measure and so on for what gets spent on marketing
  4. Invest little to reasonable time from the CEO / Owner level to make this happen

At IBS, this is one of the core ideas with which our journey began. By offering this very service – of an outsourced CMO or outsourced marketing team to growing organisations, we are able to ease a significant part of the business owner / CEO’s bandwidth. This in turn, allows them to do more with their time and resources. It is also a very fulfilling proposition as it gives us a sense of tremendous ownership and satisfaction, when our work directly impacts the intensity and quality of an organisation’s marketing efforts. Needless to say, there are challenges and constraints in the model, that need to be addressed right from the start. Nonetheless, given the benefits, we increasingly find, quite a few business owners, who are ready to embrace the idea of an outsourced CMO.

If you would like to understand how this works, give us a call or mail in to [email protected], We have some interesting examples of how CMOs-on-hire work. Besides, we love nothing more than talking to different businesses and understanding their approach or expectation from marketing as a function.

About the Author:  
Pavithra is Founder & Partner at Inception Business Services. A Marketing & Management professional with a keen interest in people and passion for ideas, Pavithra moved from being a Banker & Wealth Management professional to entrepreneur. Working with start ups, Brand management, Customer engagement, Content creation and Coaching/Training are areas of work that most excite her. She is a multi-tasking entrepreneur, mother of a 4 year old and wife of a businessman. Mail her at pavithra at inception.net.in
Author – Team Inception

Categories: CMO, Inception, Inception Business Services, Marketing, Planning, Start Ups, Business, Executing, Outsourced Marketing, Strategising, Thinking

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