Employer Branding - Get Equipped and Reap the Benefits

In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness. 

Author – Kriti Mukherjee

Categories: Strategising, thought leadership, brand awareness, employer branding

The Importance of Employer Branding

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.

Author – Kriti Mukherjee

Categories: Strategising, thought leadership, brand awareness, employer branding

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the incredible power of the personal brand.

Author – Team Inception

Categories: branding, Inception, Marketing, People, Perspective, Visible expertise, better insights, Business, Ideas for business, Importance of Marketing, Personal Branding, Strategising, Thinking, thought leadership

Brand Platforms -In the Era of Social Media

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