In the last couple of years, conversations about influencer content, especially those based on paid or barter arrangements have been getting louder, and not without reason. Influencer marketing is an increasing part of social media and digital campaigns for many brands, be they in tech, beauty, retail, fashion, e-comm or others. At Inception, we routinely […]
In our final post, we explore how some beloved brands are responding to the Covid-19 crisis. A typical issue with a crisis is the risk of brands pushing generic messaging out.
Enacting Human-ness: Strengthening your Brand Purpose as ‘consumers’ turn into ‘participants’
As the world tries to make sense of the Covid-19 pandemic, we are fascinated by what this means for brands.
I am often asked this question by our customers when discussing marketing plans for their brands – ‘Is social media worth it?’
The funnel has been the ‘holy grail’ of marketers for years. And for good reason! In the past, the funnel has done wonders in helping companies drive business growth – but, it just doesn’t work the way it used to anymore.
(And hence protect followers from depression?)
Warning : Imminently shareable and based on many years of marketing experience!
In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness.
