The Importance of Employer Branding

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.

Author – Kriti Mukherjee

Categories: Strategising, thought leadership, brand awareness, employer branding

How we got 3X more LEADS for a Leading Educational Institution

One of India’s leading educational engineering institutions that offer courses in emerging technology areas wanted to generate leads for their 6-month post-graduate diploma course in Business Analytics & Data Science.    The course is targeted at working professionals and engineering students.  Their PR and advertising efforts were not proving effective, and they wanted to test out digital marketing for the same. 
Author – Aarthi Srinath

Categories: Marketing Campaigns, New Age Marketing, ROI Marketing, lead generation, Inbound, audience targeting, marketing metrics

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