Marketing Lessons from the Covid-19 Lockdown – Part Two
Enacting Human-ness: Strengthening your Brand Purpose as ‘consumers’ turn into ‘participants’
Author Archives: wrdprs
Marketing Lessons from the Covid-19 Lockdown – Part One
As the world tries to make sense of the Covid-19 pandemic, we are fascinated by what this means for brands.
Is Social Media Worth It (for Businesses)?
I am often asked this question by our customers when discussing marketing plans for their brands – ‘Is social media worth it?’
Flywheel: Everything you need to know about the new marketing funnel
The funnel has been the ‘holy grail’ of marketers for years. And for good reason! In the past, the funnel has done wonders in helping companies drive business growth – but, it just doesn’t work the way it used to anymore.
5 Tips to Engage on Social Media
(And hence protect followers from depression?)
Facebook vs Instagram – Which one’s for you?
Warning : Imminently shareable and based on many years of marketing experience!
Employer Branding – Get Equipped and Reap the Benefits
In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness.
The Importance of Employer Branding
What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value […]
How we got 3X more LEADS for a Leading Educational Institution
One of India’s leading educational engineering institutions that offer courses in emerging technology areas wanted to generate leads for their 6-month post-graduate diploma course in Business Analytics & Data Science. The course is targeted at working professionals and engineering students. Their PR and advertising efforts were not proving effective, and they wanted to test out digital marketing for […]
