What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value […]
One of India’s leading educational engineering institutions that offer courses in emerging technology areas wanted to generate leads for their 6-month post-graduate diploma course in Business Analytics & Data Science. The course is targeted at working professionals and engineering students. Their PR and advertising efforts were not proving effective, and they wanted to test out digital marketing for […]
In a statement in January 2018, Facebook announced that its Newsfeed algorithm is in for a tectonic shift to favour more “meaningful interaction”. As brands and marketers discuss how this will affect brand visibility and advertising, here is our take on what the change means, and how to work around it:
I have often heard people say ‘Numbers scare me’, and wondered if it is because numbers always speak the truth! In today’s world of gadgets and data, there is no dearth of numbers; getting confused by them is pretty much inevitable. However, when used wisely, numbers are a treasure trove of insights that can […]
Why is it necessary for brands to track engagement?
Nearly 90% of the brands we speak to want more enquiries, more prospects, more form-fills, more leads… in a nutshell, everyone wants more RoI. The lead generation process and campaigns—and hence the demands and metrics—are different for B2B and B2C brands. Other factors that affect lead generation campaigns are the product category, product type and […]
Brand Awareness has always been a fuzzy area to quantify and report. Newly launched and early stage brands often want more of their target audience to discover them, and become aware that they exist. However, they find it hard to justify their budgets with hard numbers and RoI.
