Social Media for Brands – How do you decide

Marketing online might conjure up images of building a presence across multiple platforms. With everyone and their neighbour getting online, there is a lot of emphasis on finding a way to stand out in the crowd. But, this shouldn’t be the sole factor in motivating a brand to build its presence on every imaginable social […]

There’s nothing FREE about it. That’s BASIC.

If you’re here with hazy to vague knowledge on the Free Basics debate, let’s start by jogging your memory on what Net Neutrality is by directing you to our earlier post on the topic. The significantly hyped up Free Basics programme from Facebook has run into quite a bit of trouble, particularly around those who […]

Case Study: Urban Ladder – Beautiful Homes start here

In a short span of four years, many of us in India have latched on to online shopping for home décor and furniture. The birth and growth of Urban Ladder is intertwined with this change. Offering everything from accessories to full-fledged practical pieces of furniture directly up to the customer’s doorstep, Urban Ladder has redefined […]

The popularity of listicles

How often have you come across content screaming at you from your social media platform, offering up “10 places you have to see before you turn thirty” or “10 reasons why Leonardo di Caprio must win an Oscar”? The range of these new age content gimmicks is as varied as “12 uses for chalk that […]

Case Study: Coca Cola – Open Happiness through Music

What is Coke Studio all about? Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The […]

Case Study: Magzter – Changing how the world read.

When the internet revolutionized reading habits globally, it undoubtedly shrank space and attention spans for print magazines and newspapers. And yet, there was a small segment of people trying to wed their interests in the old media platform with the opportunities and possibilities created by new technological trends. One such successful venture is Magzter, a […]